Paint the City is a critical part of a ten-year programme to develop an Art District and Creative Hub and stimulate growth in the creative economy. Sixty-three (63) murals have been developed to date, by Kingston Creative employing local and community-based artists.
The innovation in the project is through the use of augmented and virtual reality, which create an immersive experience for the visitor and also for those who visit virtually or take the virtual tours online.
The murals and digital content reflect on local contexts and the city’s rich cultural history. All murals are created through a process of community engagement, in which citizens, entrepreneurs and artists co-create and take co-ownership in the works. This builds long-lasting and reciprocal social engagement.
This project is a public-private-third sector partnership funded by the Tourism Enhancement Fund (TEF), Sherwin Williams, the KSAMC and other organizations.