Mural Open Call
Saltfish & Soul: Celebrating Jamaica’s Culinary Culture
PROJECT OVERVIEW
Kingston Creative, in partnership with Norwegian Seafood, invites Jamaican artists to submit proposals for a large-scale mural to be located in Downtown Kingston at the intersection of Church Street and Water Lane. This mural will form part of the ongoing transformation of the Water Lane Art District and will contribute to the vibrant visual storytelling of Jamaica’s culture.
The selected mural will celebrate the richness of Jamaica’s culinary heritage, with a special emphasis on the role of saltfish as a central ingredient in the national identity and daily life of Jamaicans.
CREATIVE DIRECTION
The mural’s design should celebrate the Jamaican culinary scene and the spirit of communal dining, conveying that Jamaican food is far more than sustenance—it is culture, love, and the thread that binds communities together.
Artists are required to incorporate:
- The National Dish (Ackee and Saltfish) as a central or symbolic element
- The presence and cultural significance of saltfish within Jamaican cuisine
Designs are not limited to the national dish alone and may include a broader range of iconic Jamaican foods and culinary traditions such as street food culture, market scenes, family gatherings, and celebratory meals.
The composition should evoke:
- Warmth – the comfort and familiarity of shared meals
- Abundance – the richness and diversity of Jamaican cuisine
- Togetherness – communal dining, intergenerational connection, and social life
Artists are encouraged to explore storytelling through:
- Human interaction (families, vendors, cooks, diners)
- Cultural rituals (preparation, serving, sharing of food)
- Symbolism rooted in Jamaican heritage
VISUAL STYLE & PALETTE
All artistic styles are welcome, including realism, abstraction, surrealism, and contemporary or traditional Caribbean styles.
The overall palette should be inspired by Jamaica, drawing from:
- Tropical produce (ackee, callaloo, peppers)
- Earth tones and market textures
- Vibrant colours reflective of Jamaican landscapes, people, and energy
The final work should be visually striking, engaging, and suitable for a public, high-visibility urban arts space.
SUBMISSION REQUIREMENTS
Each submission must include:
- Full-Colour Mural Design
- Completed artwork (digital or traditional)
- Pencil sketches will not be accepted
- Artist Statement (max 300 words)
- Concept explanation
- How the design reflects the theme
- Artist Bio (max 150 words)
- Portfolio (optional but encouraged)
SELECTION CRITERIA
Submissions will be evaluated based on:
- Strength and originality of concept
- Alignment with the theme and client brief
- Artistic quality and technical feasibility
- Ability to translate design effectively to a large-scale mural
PROJECT DETAILS
- Location: Downtown Kingston (Water Lane District)
- Timeline: To be confirmed upon selection
- Budget: To be disclosed to shortlisted artists
INTELLECTUAL PROPERTY
The selected design will be commissioned for execution. The Client will retain rights for public display and reproduction, with appropriate credit given to the Artist.