A Creative Hub is defined as ‘a space that brings together people who work in the creative and cultural industries’. There is estimated to be 2.2 million people working from coworking spaces globally. These people are generally self-employed, MSMEs and freelancers, who now represent 70% of global employment. Creative Hubs are critical to the development of a healthy entrepreneurial ecosystem as they encourage cross disciplinary collaboration through an active programme of training, hackathons, accelerators, networking and social events.  They also facilitate remote working travel to cities, as people can count on an office environment as and when it is needed. 

The goal of the Creative Hub is to promote collaboration across the creative sector and catalyse growth in the creative economy.  A collaborative space helps us to explore what happens at the intersection of creativity and technology. The Hub will focus on the impact that augmented reality, virtual reality, blockchain and other emerging digital technologies can have on the brand, culture and talent that exists in Jamaica. The Hub was launched on July 26, 2020 and received positive press coverage and feedback from creatives.  The Creative Hub is funded through grants from the Development Bank of Jamaica (DBJ) and the Tourism Enhancement Fund (TEF).