Mural Open Call
Kingston Creative is partnering with The National Baking Company Foundation to create a new mural in Water Lane, in the Downtown Kingston Art District. The dimensions of the wall are 11 feet high by 40 feet wide. Please apply using the following link to the Open Call: Form Link
Our Objective
The mural’s objective is to showcase Jamaican culture through long standing traditions that bring people together using food as a catalyst.
Mural Theme
The theme of the mural should have a strong focus on family, fellowship and the importance of National Bakery and the many ways it has influenced Jamaican Culture throughout the years. National Bakery has remained one of the most popular companies for products such as breads, buns and snacks. These items are used on a daily basis by a wide range of Jamaicans and have become integral with specific food recipes, pairings and dishes.
Artists will be allowed to use images and references of products made by National Bakery but should not include the use of the brand name or logo.
Artists should consider the inclusion of the brand colours red and white in their design
About Commissioning Partner
The National Baking Company Foundation is a family owned business that began in the 1930s in Maggotty, St Elizabeth which then moved operations to Mandeville, Manchester where they opened their first bakery named ‘National’. They made their first soft bread in 1952 which has since became a Jamaican staple in households. National is also accredited with being the first baking company that sold bread that was sliced and wrapped.